Our Values
Give warmth . Protect . Live simply. Be happy
Warmth
Our founding vision was to make a blanket soft enough to comfort a newborn and this caring spirit lives on in everything we do, from the products we create, to the folk we employ. We’ve slowly built a community around our ideals, a tight knit tribe bound by a common yearning for the Atlantic coast.
Protection
The Atlantic is the second largest ocean on our planet, it’s known to separate the old and new world. It is vast and unpredictable, it wrecks ships, washes otherworldly beasts onto our beaches and is the backdrop to our workshop on the North Cornwall coast. The Atlantic’s strength and breadth are almost beyond our minds, but it harbors a delicately balanced ecosystem which needs safeguarding. We’re here to respect and help protect the fragile resource which is our namesake.
Simplicity
A blanket is the simplest of objects, a square of soft yarn, open to interpretation. Wrapped, thrown, rolled, lovingly draped over your sofa, or tossed onto the sand. Our blankets don’t come with a user manual, they are an antidote to interrupting tech, a signal to slow down, to breathe and live simply.
Happiness
Our blankets gather meaning with age. They harvest happy memories with every outing, carrying the essence of good times in their fibres. We hope that our blankets are passed down to the next in line, a symbol of optimism, joy and resilience.
