Sustainability

The fabric of our foundations

Sustainability woven in – to every decision, and every blanket.

Sustainability

As a pioneering creative business, we relish our responsibility to the environment. Everything we do has an impact, and we’re committed to making sure that impact is as positive as possible.

Made in the UK

Sustainable

Recycled

Our Atlantic Impact

We believe that businesses have a responsibility to lead the way in sustainability. Everything we do has an impact but it's up to us to commit to making that impact as positive as we can for people and for planet.

We're proud to bring you our first impact report, a summary of our values, everything we're doing to use our business as a force for good and everything we plan to do in the future.

From our charity partnerships to the UK suppliers we work so closely with, from our team to you, our community, we're considering our impact at every point and we're excited to share our first impact report with you.

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Our Atlantic Impact

Impact Report

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Sustainability

Our impact highlights

British craft, built to last

Britain has such a wonderful weaving heritage. For centuries, master craftspersons have produced slowly-woven works of stunning quality.

Yet, in recent decades society has moved more and more towards cheaper foreign goods. As we see more poorly-made products, often produced through unethical practice and with toxic process, it's clear a disposable consumer culture has emerged, threatening the priceless skills of UK mills.

At Atlantic Blankets, we're passionately against fast fashion, instead forging long-term relations with the UK’s leading mills and makers. We ensure our partners are paid properly and we can be confident of minimal environmental impact, safeguarded skills and jobs – and, quite simply, the most beautiful, durable blankets.

For us, slow is the only way to go.

Shop Eco Blankets & Throws

Making more of nature’s magic

We’ve been using recycled fibres for years, and each year we increase the amount we use - it’s just one part of our uncompromising commitment to sustainability.

Today, all of our cotton blankets are made using 100% recycled cotton. Working with top-grade, predyed materials not only saves waste, it reduces greenhouse gases, conserves water, and saves precious energy too.

Plus, of course, we use wool, which is simply wonderful. It’s naturally antibacterial, extremely durable and highly sustainable. And with animal welfare a top priority, our organic and recycled, non-mulesed wool only comes from certified farms in the UK (or New Zealand, if we’ve had a particularly harsh winter).

Our commitment to the most sustainable materials is a key part of our impact.

Our Materials

We believe in the power of positive influence: through our sustainability principles, we shine a light on a better way.

Positively plastic free

Plastic is a major pollutant of our planet, and particularly, our oceans. And while awareness and action has risen in recent years, there's always more that we can do.

Packaging is often the culprit and so, since 2018, plastic has had no part to play in ours – whether in store or mailed out. Atlantic Blankets' packaging is 100% reusable and recyclable, and within the business we do our best to reuse whatever we can and to recycle anything no longer usable.

It’s another small step towards helping protect our precious coastlines.

Green behind the scenes

As a modern business with a passion for sustainability, we're committed to impacting as lightly as possible on the environment. Every decision counts, and that's why we carefully consider our sourcing, working only with responsible suppliers close to home.

Working only with trusted partners in the UK reduces emissions and maintains the highest standards. From packaging to materials, from web design to digital services, We only ever look beyond these shores if forced by a particularly harsh winter, when our wool comes from certified partners in New Zealand.

Our approach is transparent and traceable, and we’re proud to shine a light on the way we work.

A people-first approach

Sustainability is not just a concept, it’s a responsibility we take seriously. That’s why we take great care to make sure every step has the environment at heart.

We believe that sustainability encompasses a wider, holistic approach. We’re dedicated to creating the most beautiful, lowest-impact blankets, and for us that’s only possible with a healthy, happy team and sound supplier relations, we work hard to safeguard both, making sure we put our people first.

Our Atlantic values of happiness, simplicity, protection and warmth are our guiding principles that inform the way we think about our team, our suppliers and our community.

The future's in our hands

Over the years, we’ve worked hard to improve our product and approach, and we’re proud of the many positive strides we've taken.

Even so, we remain restless in our drive to better our practices. We’re constantly evaluating, and searching for new ways to protect our oceans, our people and the environment – and we promise, we’ll never stop.

Except, of course, when we seek peace in the ocean.

Read our Atlantic Impact report